Maine Seafood
Maine Seafood
Client: Maine Seafood
Role: Creative lead, led & oversaw branding, social launch, website UI/UX build, working alongside influencer, digital, social, and account teams.HELPING MAINE’S SEAFOOD INDUSTRY THRIVE
ContextThe state of Maine is one of the top seafood producers in the country, relying on many small businesses to support the demand. The pandemic put much of this in jeopardy, so the state secured a grant to bring the businesses together under a single brand umbrella: Maine Seafood.Our ChargeGet the name of Maine Seafood out there! Which involved creating a brand and identity authentic to the state of Maine (and the seafood industry) that inspires people to want to find, buy, and cook with seafood from Maine.There was a lot of
work to be done.
But we sea-zed the opportunity.
We knew we needed to build a dynamic digital presence including website, social media account design and content creation, influencer chef partnerships to inspire followers to cook with Maine Seafood. And, finally, our ultimate goal: a directory to help people easily find and locate where they can buy.
Visit seafoodfrommaine.com
IT Takes A VILLAGE
Creative Director: Erin LoonanAssociate Creative Director: Caroline ReynoldsSenior Art Director: Lane BeachlerSenior Copywriter: Patrick LinehanWeb Design: Tyler GardoshClient Lead: Nyla Saleh