Not today, flu
Not today, flu
Client: SanofiRole: Co-led ideation, campaign identity & naming, pre-production, post-production, social editorial calendars, and UI/UX design, working in tandem with strategy, digital, influencer, earned, website, and account teams.The Situation
The public tends to underestimate the flu’s seriousness – including complications for those at risk such as heart attack, pneumonia & stroke. which leads to deprioritizing annual vaccination.The Idea
Drive urgency to get a flu shot by highlighting the flu & its many potential complications to both daily life and long-term health through a very unexpected approach and spokesperson.
healthline
Jason Alexander: yadda, yadda, yadda…get your flu shot.
A fully integrated campaign
Paid, owned, and earned.
Campaign components included branding & naming with full style guide build. Website: UI and UX (build & web design handled by sister agency Resolute Digital). Paid social. Video. Influencer.
A smattering of some of my favorites below!
The Headlines
-
Sanofi and Jason Alexander shoo the flu away in a vaccine awareness spot
Fierce Pharma
-
Jason Alexander Says Getting a Flu Shot Is a 'No Brainer' Since His Mom Was a Nurse
People
-
Jason Alexander Wants You to Get Your Flu Shot
The Healthy
-
'Not Today, Flu': Sanofi enlists Seinfeld star Jason Alexander to boost flu vaccinations this fall
Endpoints News
-
Jason Alexander never missed a day of school because of illness — but the flu did almost cost him his 1989 Tony Award
Business Insider
-
Actor Jason Alexander and American Nurses Association Encourage People Across the Country to Get their Flu Shot to Help Protect Against Flu and its Complications
PR Newswire
The results
-
85,267
clicks to website
-
1,143
clicks on the Flu Shot Finder
-
1.8B+
people reached via earned media
-
246,000+
social impressions
-
237
positive engagements via the Twitter FluBot
-
10+
national media placements
It takes a village
Group Creative Director: Colleen McGinn
Creative Director: Erin Loonan
Creative Director: David Brandorff
Senior Art Director: Liz Grant
Art Director: Lindsay Miller
Senior Writer: Patrick Linehan
Strategy Lead: Elisabeth Bromberg
Executive Producer: Jennifer Zarillo
Director: Kristyna Archer
Production Studio: ArtClass