ANTI-BOXX
ANTI-BOXX
Client: MM+M #ConvinceMeToVax Campaign
Role: Ideation, Art Direction, UI/UX design, website buildThe Brief
Convince parents, who do not believe in vaccinating their children, to consider vaccinating.The Idea
Tap into the emotions of parents, who ultimately don’t want to sacrifice the safety of their child, by showing the costs associated with the consequences of not vaccinating through a subscription box you will need to subscribe to when your child inevitably falls ill.
ANTI-BOXX
THE WORLD’S FIRST SUBSCRIPTION BOX FOR UNVACCINATED CHILDREN.
Visit anti-boxx.com
Awards & reflections
MM+M #ConvinceMeToVax Best in WebsiteReflections: This work is a great example of how an interesting brief, research, and creative all comes together. We also fully committed, which meant I was building an entire site basically overnight, but that site is still live today.it takes a village
Executive Creative Director: Peter Gay
Group Creative Director: Michael Towell
Creative Director: Colleen McGinn
Creative Director: Kyle Jutkiewicz
Senior Art Director: Erin Loonan
Head of Digital Health: Stacey Bernstein