Sounds of Sanofi
Sounds of Sanofi
Client: SanofiRole: Sanofi portfolio creative lead. Led project from ideation through launch working alongside creative teammates, digital, and account leads.The Situation
Sanofi tasked us with spotlighting their Research & Development (R&D) program, which we immediately knew meant going into the lab. But we’ve all seen labs; they’re sterile and boring. So, we thought…what if we forgo capturing the appearance all-together? The Idea
Lean into ASMR (high-frequency senses to trigger a positive, soothing sensation), to create a social-first series that instead focuses on the sounds of where the R&D magic happens. Our campaign launched with a SoundCloud playlist, where users can listen for longer, timed to International ASMR Day and Stress Awareness Month. 
Endpoint News
Sounds of Sanofi: Pills spinning, machines whirring aim to introduce ASMR — and showcase lab quality
THE RESULTS
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2 MILLION
impressions
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1.3 MILLION
video views
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10,000+
SANOFI US employees engaged on Yammer
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Endpoints PLACEMENT
(nearly unheard of in pharma corporate social)
It takes a village
Creative Director: Erin Loonan
Senior Art Director: Liz Grant
Art Director: Lindsay Miller
Senior Copywriter: Patrick Linehan
Producer: Lindsey Glassen
Digital Lead: Rachel Silberman
Account Lead: Juliana Dibona